Social media, what is it and why should I bother?
Social media is now popular amongst the majority of people and it’s here to stay. There is more to social media than updating holiday snaps and catching up with friends. Social networking is a great platform for businesses and if you’re not yet involved, what are you waiting for? Not only will social networking profiles increase traffic to your website, it also helps to build brand awareness. Keeping up with all the latest social media trends can be time consuming, but with our dedicated team on side, it’s always possible.
We understand that your main priority is the day-to-day running of your business, which is why social media marketing is often pushed to the bottom of your to-do list, but believe us when we tell you, the benefits are worth it. We work right alongside with you to create a social media strategy that fits in with your company’s voice, image and marketing plans. Developing a strategy is the most time consuming part of the job, but our social media specialists know just what questions to ask and the right information to gather, meaning it doesn’t eat into too much of your time.
The benefits for your business
So what can it actually do for your business? Using sites such as Facebook, Twitter, Google+, LinkedIn, YouTube and Instagram increases your exposure on the internet. The more exposure you have, the more likely people are to find you. However, it’s all well and good having a profile on one of these sites, but you need some compelling content to encourage engagement.
Obviously, which social networking sites to use depends on the type of company that you are. Almost every business suits having a Facebook and Twitter account as they can be used for a number of reasons. It could be to promote special offers, to share company updates, to post industry news or even to converse with customers. You can post links to your blog, which is another fantastic way to increase traffic. Only recently, search engines have picked up on the number of social networking ‘shares’ a company has, which boosts their SEO.
What we can do for you
Here at Sincordia we offer it all, the creation of your social media strategy, the setup of different profiles, the content that gets posted including the creation of blogs, the uploading and updating of your accounts and the overall management. You can have as little or as much control over the content as you wish, this will be discussed in the process of creating the strategy. The online market has never been as competitive as it is now, so it’s vital for your business to use every resource possible to be one step ahead of your competitors. Do not hesitate to contact us if you wish to set up or improve your social media profiles.