If you spend your days wondering why your website is lacking visitors, we advise that you check your SEO. Effective SEO is not just created overnight, it needs planning and usually requires a fair bit of trial and error. Don’t let this put you off. Once you have sky-high page visits, we’re sure you’ll agree that it has all been worth it.

What is SEO and why is it important?
The main aim of improving SEO is to gain more traffic. The most effective way to do this is to rank higher in search engine results. This is where we put the work in. Keywords are essential for good SEO and your website may have them, without you even realising. Organic keywords are specific phrases that, when searched for, your website ranks highly (shows in the top 10 results). For most websites, this happens naturally for usually one or two phrases. There is also the option to ‘buy’ keywords. This means that you will have a higher chance of ranking for this phrase when it is searched.

The first step to improving SEO is for our SEO team to carry out keyword research. This includes looking at volume, relevance and competition for specific keywords. We look at what your competitors are ranking for, how they place their keywords effectively in their site and evaluate how we can do this for your site too. This is a long term process, as trends in keywords are constantly changing. We usually encourage a company to pick up to ten to focus on at any one time.

The other side of SEO is backlinks. These are links to your website that have been placed on other websites. For example, if a fashion blogger writes about a dress your company sells, they may include a backlink to your website or the page on your website where the dress can be purchased. The amount of backlinks plays an imperative part in how high up your website ranks but before you go rushing off to create a thousand websites to link back to your site, there’s more to it. Search engines also determine the quality of the links, as well as the quantity. A backlink from a well-known and trusted website is worth more than several links from websites created just for this purpose.

What we can do for you
There are many emails and claims from companies that tell you they can improve your SEO and guarantee you the number one ranking on Google. We hate to break it to you but it’s a lie. At Sincordia, we know that there is no certain way to guarantee a number one spot on Google; but we do know how to work on creating effective SEO for our customers and increasing traffic to your website as well as ensuring you rank higher in search results.