Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with minimum of resizing, scrolling and panning – across a wide range of devices (i.e. mobile phones, tablets and desktop computers). A responsive web design adapts to the number of different layouts an individual may be requesting to view, for example mobile phones.
Based on the last figures released by Ofcom in 2012, 92% of the UK adult population owned a mobile phone and 39% of these use their mobile phones to access data from the internet. Therefore ensuring that your website works on a smart phone is extremely important.
While computer sales are dropping and tablet sales are increasing, businesses need to have their website responsive to a variety of gadgets and technology, otherwise they may be missing potential customers/viewers.
Here at Sincordia we can develop your site to be responsive to a number of devices. By typing in our website via your smartphone or tablet, you can then see how the site looks and how well it can be viewed. Many web designers create multiple sites, one for normal desktop viewing and another for mobile devices. This then creates a duplicate content which Google and other search engines penalise. Unfortunately, many people will continue searching other sites if they are unable to find what they want quick enough which will potentially affect your SEO (Search Engine Optimisation). Therefore if your website is unresponsive, this therefore increases time and may lose viewers. With responsive web design you do not need to keep redesigning web layouts for different devices as technology evolves.
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