Digital marketing is continuously growing in popularity amongst businesses. Most people have realised that almost everything is now digitally at your fingertips. Want a new dress? There’s thousands of online clothing shops. A monthly food shop? Not a problem. Want to book a table in a restaurant? Go ahead.
There is no longer a need to go out to a shop or even pick up a phone. It’s quick and simple and everybody’s doing it. If your company is not online, you’re well and truly missing out. The first step is getting your website up to scratch. Click here to find out more about our web design services. Once your website is something to be proud of, you want to get it out there. There’s no better way to do it than digital marketing.
There are several methods that can be used, however they’re not all suitable for every company. Depending on your market, your company and how much time you’re willing to spend, usually decides this for you.
The main digital marketing methods are:
Search Engine Optimisation (SEO)
SEO covers a wide range of activities. Its main purpose is to create more traffic being driven to your website, as with effective SEO, your website will rank higher in search engine results. Considering SEO is such a vital part of your online presence, costs can be kept to a minimum. Click here to find out more.
Social Media Marketing
Social media is an effective platform to share content, increase customer engagement and even a great way to provide customer service. Generate links to your site and improve interest with social networking profiles on sites such as Facebook and Twitter. Click here to read more about the service we offer.
Email campaigns are both an effective direct marketing tool and an excellent way of keeping in touch with your customers. You can find out a lot about the customers you have by checking if they opened it, what interested them in the email or whether they even opened it at all. Click here to find out more about the service we offer.
Pay Per Click (PPC) Marketing
PPC is quite self-explanatory, it requires you to pay for adverts. These adverts could appear on search engines such as Google or Bing or social networking sites such as Facebook or LinkedIn. Although it may seem costly, PPC is a fast and effective way to generate traffic. Click here to read more on PPC Marketing.