New stylish brand for Midlands Construction Group

One of the largest and most established property construction groups in the Midlands, ‘Benfield Group’ has recently undertaken a major re-branding campaign to update its image giving it a more stylish and contemporary look. As part of the re-branding campaign, a new dynamic group of websites have been launched to reflect the new corporate image. The websites, which have increased functionality and a sharper, bolder design, have been developed and built by Internet Solutions specialists ‘Sincordia’, based in Leamington Spa.

Sincordia were awarded the contract to re-design the websites due to their professionalism and experience in designing dynamic and innovative websites.  They were also able to fulfil Benfield Groups requirements by designing websites for each of the group companies – Benfield Group, Benfield Construction, Benfield Homes, Fletcher Homes, Cromwell Property Investments and Cromwell Developments at the same time.  The Group were also impressed with Sincordia’s content management system ‘Sinc8’ developed by Sincordia for creating and maintaining websites.  Sinc8 consists of a series of modules, each tailored to perform certain tasks or to provide a particular subset of functionality. 

The aim of the new websites is to reflect the Benfield Group’s new image and assist in changing their client’s perception of their brand.  The Benfield Construction website (www.benfieldconstruction.com) contains substantially more information and also features project cards which are available to download, giving clients instant access to information. The Benfield Homes website (www.benfieldhomes.co.uk) contains much more information about current and upcoming developments with a search facility. The new websites went live in September and will continue to be further developed in the future to build on the service the Group offers its customers.